Trauma-informed Leadership Coaching
Where high-performing ‘Good Girls’ trade armour for embodied Boundaries, Self-Trust and Joy.
Where high-performing ‘Good Girls’ trade armour for embodied Boundaries, Self-Trust and Joy.
If you're ready to decouple from your inner good girl and embrace your boundaries and edges -- without guilt, self-editing, or over-explaining -- you're in the right place.
For senior leaders in Tech, success often comes at a cost...
You've built an extraordinary career. You’re “successful on paper” but privately running on empty.
You lead well, yet still second-guess your tone, your needs, or where to draw the line.
Porous, if any, boundaries, make work and leadership feel more like survival than anything packed with fun or meaning.
You've become highly skilled at being agreeable, reliable, and self-sufficient, even when it costs you.
On paper, your life and career look successful; inside, you're often braced, tired, or quietly resentful.
Somewhere along the way, performance became self-protection. You started self-editing -- your tone, your truth, your needs -- to earn belonging.
This is survival: practiced, past its expiry date, and expensive. It costs you joy, authenticity, and the freedom that drew you to leadership in the first place.
🌟 Embodied boundaries and rhythms protect your energy and keep you resourced.
🌟 You lead with calm presence, even under pressure.
🌟 You make decisions with presence, not reactivity.
🌟 Your team trusts and follows your clarity. Because you’re anchored and resourced.
🌟 You rediscover your spark. Leadership that feels energising again.

My work helps you dismantle survival patterns like people-pleasing, perfectionism, and over-functioning. Because leadership doesn't need more armour -- it needs your aliveness.
Joy as a leadership strategy is an act of rebellion. It's what happens when women stop contorting to fit the systems they've mastered and start leading from wholeness instead.
Through my trauma-informed and ICF-aligned leadership coaching approach, you'll develop the tools to move from helplessness to agency, build self-trust, and experience true psychological safety. You'll strengthen empathy, resilience, and creativity -- key leadership qualities that drive innovation and human-centered success.
Our work together will help you craft a leadership blueprint of leading where
> You lead with clarity instead of self-monitoring, and your boundaries feel natural -- not harsh or apologetic.
> Your nervous system becomes your leadership strategy, and decisions come from self-trust rather than pressure.
> Joy stops being something you earn after success and becomes the force that fuels it.
This is where high-achieving stops being survival and starts becoming self-expression.
Ready to explore leadership without armour?
Explore Ways to Work with Me and to Apply if you are ready to be coached.

"I am the kind of person who has a hard time expressing her feelings. I often keep things inside, and it can sometimes get me into trouble. I was struggling with this when I met Avril and after a few conversations, I was convinced that she was the right coach to help me with my goal of public speaking at work too, an issue that I've been struggling with for years.
Avril listens carefully, asks insightful questions, and is empathetic which helped me open up more easily. I could finally say what I wanted to say without feeling uncomfortable or nervous, and ultimately understand things that I couldn't before.
Avril's coaching approach is unique as she uses a combination of NLP (Neuro Linguistic Programming) and coaching techniques. She knows what she's doing and does it well! I would highly recommend Avril to anyone who wants to work with a highly professional leadership coach."
---------- Ms. AM, Senior Leader, Education

For women in demanding leadership roles who are done carrying everyone else — and ready to lead with more clarity, ease, and self-trust.